Resume

Work Experience

QVC Vendor Support Coordinator

Marketing & Social Media Coordinator | 2024–2025

  • Social Media & Brand Marketing
    • Led multi-channel marketing for food, beauty, and lifestyle brands across TikTok, Instagram, email, and Shopify — with products featured on QVC, QVC UK, and HSN
    • Managed both paid and organic campaigns end-to-end: platform strategy, content creation, execution, and performance reporting
    • Maintained and optimized Shopify sites, including homepage design, product listings, and SEO implementation
    • Produced short-form video content from ideation to final cut — scripting, filming, editing, and publishing across social platforms
    • Developed and managed content calendars for product launches, seasonal campaigns, and live retail events
    • Designed branded assets such as inserts, pitch decks, digital ads, and social graphics using Canva and Adobe tools
    • Supported televised and livestreamed sales (QVC, QVC UK, HSN, TikTok Live) through visual planning, scripting, product staging, and backend coordination
    • Styled and assisted on photo and video shoots to ensure visual consistency with brand identity and paid campaign objectives
  • Brand Shopify Website Build
    •  Built the entire e-commerce site from scratch — homepage layout, product structure, and backend setup
      • Connected Shopify to Faire, TikTok Shop, 40 Boxes, Amazon, and 3PL integrations
      Sergio’s TikTok Shop + Influencer Strategy
      • Created a 10-week TikTok Live calendar with themes, bundles, and featured products
      • Managed influencer outreach and affiliate tracking across platforms
      Packaging + Inserts for QVC Launches
      • Wrote and helped design packaging sleeves, branded inserts, and gift box layouts for products launched through QVC under Broadcast Brands
      • Developed all consumer-facing messaging, including product titles, ingredient highlights, and usage or care instructions
      • Collaborated with designers, printers, and vendors to ensure packaging aligned with brand standards and QVC requirements
      • Managed approvals and timelines to meet QVC’s production deadlines and fulfillment needs
      • Experience aligns closely with tarte’s launch process—bridging creative, production, and operations to deliver retail-ready packaging
      Walmart + Amazon Retail Management
      • Created and uploaded 25+ listings from scratch for charcuterie kits, sauces, ravioli, and boards
      • Wrote SEO-optimized titles and descriptions; uploaded full image sets, nutritionals, and alt shots
      • Managed backend data — GTINs, weights, dimensions, inventory levels, and category mapping
      • Resolved listing errors and compliance flags in Seller Center with internal and vendor teams
      40 Boxes Product Onboarding
      • Uploaded listings with 5-image formatting and ingredient panels
      • Created digital ZIP folders and managed vendor approvals for content
      Relli’s HSN Holiday Launch
      • Wrote all consumer-facing copy for HSN debut — product titles, gift messaging, and insert content
      • Assisted in on-air setup, styling prep, and visual direction
      Sigma Beauty QVC UK + TikTok Shop Support
      • Traveled to the UK for Sigma’s QVC segment — assisted with production, prep, and live logistics
      • Helped structure TikTok Shop bundles and internal launch documentation
      Bloomeffects QVC On-Air Segment
      • Supported product layout, show prep, and live execution during QVC segment
      Market Live Events
      • Helped run a lifestyle-style Market Live brand featuring all 15 vendor brands under Broadcast Brands
      • Styled product displays and managed layout, prop flow, and vendor sequencing
      • Provided real-time support for on-air talent, production, and set transitions

QVC Vendor Support

Social Media Intern | 2023–2024

  • Supported the development of organic social media campaigns, contributing to brand engagement and community growth
  • Assisted in curating content selections for beauty and lifestyle marketing initiatives.
  • Created and scheduled social content, ensuring alignment with brand storytelling and promotional efforts.
  • Assisted in running a lifestyle-branded Market Live experience that featured all 15 vendor brands represented by Broadcast Brands on QVC
  • Helped coordinate set styling, product layouts, and brand groupings to reflect seasonal themes and storytelling across food, beauty, home, and lifestyle categories
  • Supported camera team and on-air talent with real-time adjustments, prop swaps, and product sequencing
  • Organized and prepped products for each brand segment, ensuring accurate representation and timing for live segments
  • Created internal tracking and layout docs to ensure each vendor’s offering was displayed correctly
  • Provided support across multiple departments including marketing, logistics, and production in the lead-up to and execution of the Live

SKILLS

  • Marketing & Brand Strategy
    • Campaign Planning
    • Influencer Marketing
    • Live Shopping Strategy (TikTok Shop, Market Live)
    • Brand Deck Creation
    • Product Launch Support
    • Cross-platform Copywriting

    Content Creation & Social Media
    • Instagram Reels & TikTok Content Planning
    • Trend Research & Caption Writing
    • Content Calendar Management
    • Set Styling & B-roll Direction

    E-Commerce & Retail Platforms
    • Shopify
    • Amazon Seller Central
    • Walmart Seller Center
    • TikTok Shop
    • Faire
    • 40 Boxes
    • Market Live
    • QVC & HSN Vendor Support

    Operations & Product Management
    • Product Listing Creation
    • SEO Copywriting
    • Nutrition & Compliance Uploads
    • Flat File & Backend Data Entry
    • Image Formatting & Content ZIPs
    • Vendor & 3PL Coordination

    Tools & Software
    • Canva
    • CapCut
    • ShipStation
    • WordPress
    • Meta Business Suite
    • Google Drive
    • Microsoft Office

EDUCATION

B.A. in Communications & Media Studies, Magna Cum Laude

WEST CHESTER UNIVERSITY

2022 – 2024

Media Studies

TEMPLE UNIVERSITY

2020 – 2021