Influencer & Giveaway Strategy – Beauty & Food Brands

QVC Influencer Campaigns + Sergio’s Multi-Brand Giveaway Strategy

Supported influencer marketing and campaign planning for two distinct brand verticals: a leading QVC beauty brand and Sergio’s premium charcuterie line. From organizing creator outreach to mapping weekly social giveaways, I helped execute brand-aligned campaigns that drove engagement and visibility across platforms.
Key Contributions:
  • Helped manage the monthly QVC Brand Planning Calendar for influencer partnerships

  • Coordinated product gifting and ensured on-time PR delivery to approved QVC creators

  • Tracked campaign timelines, product SKUs, and content alignment with marketing objectives

  • Created a weekly social giveaway calendar for Sergio’s, featuring product pairings across four brands

  • Wrote all giveaway post copy and engagement instructions for Instagram and Facebook

  • Strategized posting cadence and timing to maximize participation and visibility