Sergio’s Charcuterie – Content & Marketing Strategy
Where food meets lifestyle branding
I led content creation and marketing strategy for Sergio’s, a premium charcuterie brand. From shooting product photos to building paid ads and writing every line of copy, I helped shape the brand’s full online and visual presence across Walmart, Amazon, TikTok, and more.
Key Contributions:
- Shot and edited all product photography used on Walmart, Amazon, and social platforms
- Wrote every product title, description, ad caption, and on-page content for 25+ listings
- Built and scheduled TikTok and Instagram content calendars, including Reels and Lives
- Styled and filmed short-form video content used across organic and paid channels
- Collaborated with production teams to help execute backend setup and asset delivery for Walmart and Amazon launches
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Paid Ads & Results
- Launched Sergio’s on Walmart Marketplace, overseeing listings strategy and full creative execution
- Ran Meta ad campaigns to support launch visibility—top-performing ad reached 28K+ impressions, with a CTR of 3.4% and CPC under $0.65
- Optimized ads using audience targeting, creative A/B testing (static vs. lifestyle), and seasonal timing
- Helped drive traffic directly to Walmart listings during promo windows and holiday campaigns
- Meta campaign performance for Sergio’s Walmart launch — I managed targeting, creative, and copy. The campaign drove over 2 million impressions with a $0.23 average CPC.
